To celebrate London Fashion Week’s new home in Soho, the ghd SLAM team launched a highly provocative pop-up hair studio: the ghd S&M Studio.
Open for five days only, the S&M Studio offered daily dry styling sessions for the fearless and fashionable to have their hair whipped into shape by the new ghd stylers, which allow you to take control of your hair. I love how the S&M theme was a cheeky play on the fact that ghd stylers allow you to take charge of your locks!
From the outside, passers-by were intrigued by the key holes, cut out of an otherwise blacked out window. When they peered in, media and consumers alike could be seen getting their hair tamed into either a Sleek or Movement style (S&M, get it?) .
The campaign kicked off with a launch night, attended by Ashley Roberts, Lisa Snowdon, Evangeline Ling and Zara Martin, amongst other recognisable faces. Guests were met by the Dominatrix of good hair days, and given an exclusive sneak peek of the provocative studio, before it opened to the public for five days across LFW. There were black and gold themed Tanqueray Gin cocktails alongside themed canapés and guests received dry styling sessions from expert ghd stylists; the looks based on a SS16 trend-forecasted style menu.
I booked two girlfriends and I into appointments during the days that the studio was open to consumers, and went for the half bun (Hun) look titled ‘Teased’. Both friends opted for a twist on the sleek option: ‘Pinned Down’. My stylist was amazing, and afterwards we were desperate to take a selfie on the Social Media Mirror, which allowed us to upload straight to Twitter, using the events’ hashtag: #tamethekink. If you want to create the same looks, there’s information on them below!
The studio was enjoyed by everyone that visited and it was a privilege to be involved in such an exciting project, for such a great brand.
TEASED: The hot hair look of the moment, only set to get bigger, a relaxed half bun with wavy texture, can also be worn straight if you prefer sleeker styles. This is a hugely popular street style this LFW for bloggers and press. Celebrity inspiration: Sienna Miller for the version with movement and Rita Ora for the sleek version.
PINNED DOWN: Smooth and slick, pinned behind the ears or at the back of the head, uber-flattering with gentle height through the top. Fashion inspiration: Popular
with magazine editors this LFW – this is the favourite style requested by beauty and fashion editors in the studio. Celebrity inspiration: Jessica Alba and Kate Bosworth.