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Hardys Wine – #AllAboutChardonnay

Inspiration

Anything but Chardonnay! Blighted by Bridget Jones and popular new varieties, consumers turn their noses up at the varietal, could we change the public's perception?

Insight

With the likes of Aperol and Gin making huge perception shifts in recent years, there was a thirst for rediscovering the favourites from years gone by.

Idea

Chardonnay is the constituent grape in many popular varietals – including Chablis and Champagne. As the best selling grape in the UK, there was is an opportunity to champion this misunderstood grape.

Imprint

112 pieces of coverage with 74 pieces in key titles (including Stylist, Harpers Bazaar, Woman & Home, GLAMOUR, GQ, Esquire, Sunday Express and Mail Online), 358,540,380 media impressions & 102 media attendees at the 1853 Club Pop-Up Wine Bar.