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Inspiration

Hunter wanted to use Glastonbury to reconnect with an 18-30 year old audience. Just one problem… it didn’t have any sponsorship or assets to leverage.

Insight

Nobody buys tickets for music, they go for the personal experience. We turned the idea of stage headliners on its feet, and invited the audience to #BeAHeadliner.

Idea

5,000 pairs of unmissable bright orange ‘Headliner’ Hunters were marched in on the feet of influencers and festival-goers in the ultimate Wellie swap.

Imprint

The Glastonbury #BeAHeadliner campaign consolidated the Hunter’s iconic boots as the style item of choice for its target market – and extended the reach of the brand to new levels.