Quaker wanted to become synonymous with the health benefits of oats. It also needed to add heart and personality to the brand.
People don’t have the time, energy or knowledge to experience the full potential of the morning.
Quaker and the energetic Darcey Bussell joined forces to get Britain off to a #SuperStart. A series of engaging content inspired people to make the most of their morning.
Our integrated idea aligned Quaker with powering people to do more. It increased both the brand power score and unaided awareness, and is being used through-the-line.