In an anti-smoking environment, Zippo needed to transform from a lighter to a lifestyle brand. The family-owned business also needed to create a global brand footprint.
For generations, Zippo has been more than a lighter – it’s a cultural icon and enduring piece of Americana. Social listening told us that every Zippo tells a story.
If every Zippo tells a story, we crafted moments to share them. From the iconic ‘Encore’ at gigs to tales of the great outdoors, Zippo has shed light on rites of passage for millennials globally.
As lead marketing agency, our work has led to a 19% rise in global sales, with a new generation taking Zippo to heart.