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Why We Exist

Today, brands chase culture instead of leading it. In a bid to keep up with the 24/7 news cycle, brands are putting out more content, more often.

The result is acrisis of brand relevance, distinction and value. We call this BRANDBIGUITY™.

Consumers want more from brands.  They don’t want to just believe in a brand, they want to feel a sense of belonging.

At DeVries, we leverage cultural values to connect our clients’ brands with consumers.

Download our latest report on A Crisis of Brandbiguity: why chasing culture doesn’t work.