Today, brands chase culture instead of leading it. In a bid to keep up with the 24/7 news cycle, brands are putting out more content, more often.
The result is acrisis of brand relevance, distinction and value. We call this BRANDBIGUITY™.
Consumers want more from brands. They don’t want to just believe in a brand, they want to feel a sense of belonging.
At DeVries, we leverage cultural values to connect our clients’ brands with consumers.
Download our latest report on “A Crisis of Brandbiguity: why chasing culture doesn’t work”.